Introduction
With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongside the anticipated peach from PANTONE's colour...
Introduction
Whether you're a food scientist, a product developer or a food & beverage business owner/CEO, having the ability to truly taste is a valuable skill. Tastings during market research and product development play a crucial role in creating exceptional products.
These tastings not only al...
Introduction
Choosing the right flavours for your product can be challenging, especially if you are using ingredients that bring complex tastes, flavours and aftertaste such as stevia, CBD, vitamins, minerals, plant-based proteins, nootropics (e.g. lion's mane mushroom) or adaptogens (e.g. ashwagan...
Introduction
In the world of food and beverage, taste is everything. From the sweet aroma of freshly baked bread to the tangy burst of a ripe citrus fruit, flavourings play a pivotal role in our enjoyment of food. But have you ever wondered about the science behind those flavourings?
Enter the rol...
Introduction
When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.
This blog aims to gu...
Your F&D Product Development Partner
FLAVOUR MOT
If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.
Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.
Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.
FLAVOUR DEVELOPMENT
If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.
I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.
You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.
Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.
Stay Connected!
If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.