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Beyond the Hype: What does ube truly taste like? flavour & aroma food product development Feb 14, 2024

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongsideĀ the anticipated peach from PANTONE's colour...

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10 Tips to Elevate Your Tastings & Drive Successful Product Development food product development Jan 30, 2024

Introduction

Whether you're a food scientist, a product developer or a food & beverage business owner/CEO, having the ability to truly taste is a valuable skill. Tastings during market research and product development play a crucial role in creating exceptional products.

These tastings not only al...

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Formulation Secrets: 6 Steps to Craft Winning Flavours for Your Products food product development Jan 16, 2024

Introduction

Choosing the right flavours for your product can be challenging, especially if you are using ingredients that bring complex tastes, flavours and aftertaste such as stevia, CBD, vitamins, minerals, plant-based proteins, nootropics (e.g. lion's mane mushroom) or adaptogens (e.g. ashwagan...

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Flavour Creators: Exploring the Job of a Flavourist flavour & aroma Jan 02, 2024

Introduction

In the world of food and beverage, taste is everything. From the sweet aroma of freshly baked bread to the tangy burst of a ripe citrus fruit, flavourings play a pivotal role in our enjoyment of food. But have you ever wondered about the science behind those flavourings?

Enter the rol...

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Unveiling the Truth: The Safety of Food Flavourings flavour & aroma Dec 19, 2023

Introduction

When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.

This blog aims to gu...

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FLAVOUR MOTĀ - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — Ā£250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from Ā£3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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