Introduction
As a product developer, food entrepreneur, or business owner, it is crucial to possess an in-depth understanding of the ingredients you work with, both from practical and ethical standpoints. This is especially true for vanilla, one of the world's most labour-intensive and costly crops...
Introduction
There is an ongoing debate that continues to stir up controversy: natural vs. non-natural flavours (or flavourings). With consumers becoming increasingly conscious of topics such as sustainability, transparency, naturality and health & wellbeing, this discussion has never been more dec...
Introduction
As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...
Introduction
In the world of consumer goods, gathering sensory information is essential for effective and precise (new) product development. Traditionally, sensory profiling has been the go-to method for evaluating products. However, there is a simpler and more cost-effective alternative: napping®....
Introduction
Using flavourings can be quite challenging, as they come with their own set of regulations that vary from country to country, along with specific terminology and restrictions on certain raw materials or solvents. Additionally, in food and beverage products, flavour perception can vary ...
Author
Your F&D Product Development Partner
FLAVOUR MOTÂ
If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.
Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.
Investment:Â FREE
Turnaround:Â few days
Includes: expert feedback and clear next steps.
FLAVOUR DEVELOPMENT
If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.
I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.
You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.
Investment: ÂŁ2,500-ÂŁ7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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