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Natural vs. Non-Natural Flavours: A Comprehensive Guide flavour & aroma Jul 06, 2023

Introduction

There is an ongoing debate that continues to stir up controversy: natural vs. non-natural flavours (or flavourings). With consumers becoming increasingly conscious of topics such as sustainability, transparency, naturality and health & wellbeing, this discussion has never been more dec...

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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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Rapid Sensory Evaluation Techniques for Successful Product Development food product development Jun 08, 2023

Introduction

In the world of consumer goods, gathering sensory information is essential for effective and precise (new) product development. Traditionally, sensory profiling has been the go-to method for evaluating products. However, there is a simpler and more cost-effective alternative: nappingĀ®....

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What You Need to Know Before Using Flavourings flavour & aroma food product development May 25, 2023

Introduction

Using flavourings can be quite challenging, as they come with their own set of regulations that vary from country to country, along with specific terminology and restrictions on certain raw materials or solvents. Additionally, in food and beverage products, flavour perception can vary ...

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Beyond the Bar: 5 Eye-Opening Facts About Cacao and Chocolate flavours cacao & chocolate May 04, 2023

Introduction

Chocolate is everywhere - from global suppliers to convenience stores. However not all chocolate is created equal.

Have you ever tasted a piece of chocolate that was bursting with flavours and complexity, or one that had an off-flavour or strange aftertaste? In this blog post, we'll e...

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FLAVOUR MOTĀ - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — Ā£250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from Ā£3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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